Changing our imaginations to transform our industry
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Author of "Les nouvelles narrations dans le tourisme et la culture", Laurence will use her 15 precious minutes to put stories back at the heart of our daily practices in destination management organizations, to invoke their transformative power and the way they can help us change our behaviors in favor of a more virtuous tourism.
Who is Laurence Giuliani?
Laurence Giuliani is the author and producer of podcasts for the tourism and museo-patrimonial fields within her company Akken. She also writes for the blog etourisme.info and is a member of the Francophonies de l'Innovation Touristique. Her book "Les nouvelles narrations dans le tourisme et la culture" (New narratives in tourism and culture) was published by Territorial in June 2024; she also uses design fiction as an effective prospective tool. As a lecturer, her field of curiosity has few limits, but she is particularly interested in desirable digitals and the ethics of AI, as well as the inclusion and representation of minorities.
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