Tourism video and AI: heightened emotion or distorted reality?
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Generative artificial intelligence offers innovative ways of capturing and telling emotions. But this technology raises questions about its impact: can it preserve authenticity, or does it risk distorting reality? A reflection on the opportunities and challenges that AI brings to tourism.
Who is Nicolas François
Nicolas François is an expert in digital strategy, specializing in tourism. For the past 20 years, he has been passionate about digital & tech, and in recent years, about advances in AI. Director of Digital & Marketing at the Agence Régionale du Tourisme Grand Est, he pilots the Explore Grand Est platform, and is the creator of the AI, Tech & Travel Café newsletter (900+ subscribers), where every month he explores and shares the potential of artificial intelligence in tourism through concrete use cases, practical tools and expert interviews. Passionate about generative AI, he helps industry professionals transform their practices thanks to these new technologies.www.iatechtravel.cafe
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