Tourism and technology: Creating authentic, human experiences (English)

The session will explore how emerging technologies, such as virtual reality (VR), augmented reality (AR) and Metaverse, can create more authentic, human-centered experiences in the tourism sector. By merging the physical and digital worlds, these tools enable businesses to offer immersive, personalized and emotionally impactful interactions for travelers. The session will provide concrete advice on how to use these technologies to strengthen customer engagement, create memorable experiences and future-proof tourism strategies. Examples will include applications in destination marketing, virtual insights and augmented reality-enhanced travel. This discussion aims to inspire tourism professionals to integrate cutting-edge technologies while placing the human connection at the heart of their approach.

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Who is Richie Karaburun

Dr. Recep "Richie" Karaburun, aka "Dr. K," is Clinical Associate Professor at the Jonathan M. Tisch Center for Hospitality and Tourism, NYU School of Professional Studies. A recognized expert with over 20 years' experience, he helps travel companies develop growth strategies and integrate innovations such as metaverse and travel technologies.

Dr. Karaburun has led key companies such as Roomer, RADIUS, GTA North America, and American Tours International, where he optimized revenue, organizational performance and productivity. Since 2013, he has taught at NYU, receiving several honors for his teaching excellence and impact in the global hospitality industry.

His research focuses on hotel distribution strategies, social media and cultural differences in service quality, with publications in trade journals and media such as The New York Times and Skift.

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