Regenerative tourism and social desirability

How can we implement a regenerative tourism project that is desirable from the point of view of ecosystems and communities? Based on the case of the Osisko Lake Project in Rouyn-Noranda, the workshop led by the Collectif Territoire et Tourisme Abitibi-Témiscamingue proposes a model based on cross-sector innovation and community mobilization, and invites participants to identify projects with high impact potential in their own communities.

Who is Geneviève Aubry

A native of Rouyn-Noranda, Abitibi-Témiscamingue, Geneviève has been working in the arts, culture and society sectors for over 25 years. Proud of the dynamism of her region, she created her company, le Bureau d'à côté, in response to her desire to contribute to the cultural and social development of her community. With a bachelor's degree in communications and a master's in project management from the Université du Québec à Montréal (UQAM), Geneviève has developed a specialty in strategic organizational development, project management, creativity and citizen mobilization in a social innovation approach. Since 2018, Geneviève has led the Osisko Lake Project within Collectif Territoire, a territorial innovation laboratory she co-founded.